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Tim Cook Calls Apple Maps Launch His 'First Really Big Mistake' as CEO - MacRumors

Reported by Tim Hardwick | April 23, 2026, 12:29 pm

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Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a...

Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held…

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