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Microsoft Gaming reverts to Xbox branding - GamesIndustry.biz
Reported by Sophie McEvoy | April 24, 2026, 9:14 am
"Microsoft Gaming describes our structure, but it does not describe our ambition," says CEO Asha Sharma and CCO Matt Booty
Microsoft Gaming is reverting to Xbox under its new leadership, it has announced, as part of a sweeping new mission statement shared with staff.
The company adopted the Microsoft Gaming brand in Jan…
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