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Men found ‘Love Island.’ Then they started betting on it. - Yahoo

Reported by Gabriella Gladney | July 10, 2026, 3:47 pm

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Prediction market apps are turning America's hottest dating show into a different obsession — and bringing a new audience into the villa.

"Love Island" is the rare dating show that offers a cash prize at the end, and with brand deals and commercial spots, the contestants can hope to make even more money after leaving the villa. 
Now, …

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