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Bethesda pivots to "franchise-centric" planning model amid Xbox restructure - GamesIndustry.biz

Reported by Sophie McEvoy | July 7, 2026, 9:58 am

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Company needs to "return to sustainable growth," says CEO Jill Braff

Bethesda is moving to a "franchise-centric" planning strategy to better focus resources on long-term growth and stability.
This change comes amid a broader restructuring at Xbox, announced yesterday…

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