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IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley - GamesIndustry.biz

Reported by Jon Hicks | May 5, 2026, 6:53 pm

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Generations in Play report highlights differences in game consumption habits, with Gen X as completionist Google users and Gen Z committed to social media

IGN Entertainment (IGNE), the parent organization of GamesIndustry.biz, has released a new report developed in association with Kantar and UC Berkeley analysing entertainment consumption. The data, b…

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