"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles - Eurogamer.net

As console prices skyrocket, Xbox leader Asha Sharma has called for change in the way companies sell them.

As component prices balloon, the expectation Microsoft will take a different tack with the next generation of consoles has been reinforced by Xbox boss Asha Sharma, who has declared that "all of the …