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Tim Cook Regrets Maps Flub, Sees Apple Watch as His Proudest Work - Bloomberg.com

Reported by Mark Gurman | April 22, 2026, 9:21 pm

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Apple Inc. Chief Executive Officer Tim Cook, who plans to step down in a few months, cited the launch of Apple Maps on the iPhone in 2012 as his “first really big mistake” as the company’s boss.

Apple Inc. Chief Executive Officer Tim Cook, who plans to step down in a few months, cited the launch of Apple Maps on the iPhone in 2012 as his first really big mistake as the companys boss.
The ma…

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