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The ‘Call of Duty tax’ means games media doesn’t cover COD the way it used to, Activision says - Video Games Chronicle

Reported by Chris Scullion | October 15, 2026, 2:22 pm

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Its large audience has "become status quo" and people forget the work that goes into each entry, it's claimed

Activision believes there’s a “Call of Duty tax” on the way the series is covered by games media these days, according to an executive.
In an interview with The Game Business, Activision chief marke…

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