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Netflix plans to add a vertical video feed, use AI for recommendations - TechCrunch

Reported by Ivan Mehta | April 17, 2026, 1:17 pm

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Netflix is going to launch a TikTok-like vertical video feed within its apps this month, and plans to use AI broadly for content creation and recommendations.

Netflix is going to launch a TikTok-like vertical video feed within its apps this month, and plans to use AI broadly for content creation and recommendations, the company said on Thursday.
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