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These ‘Masturbation Consultants’ Were Hired to Pleasure Themselves With AI - WIRED

Reported by Mattha Busby | August 14, 2026, 10:45 am

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Joi AI hired 10 people to masturbate using AI companions as part of a monthlong “wellness” study. The company claims the practice could help “solve male loneliness.”

For 28 days, Keshav had a new item on his daily to-do list: masturbate for research purposes.
Both before and after self-pleasuring, he logged his mood, energy levels, cravings for various vices, an…

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