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Microsoft's Xbox CSO believes in-game ads may help "keep our products affordable" - Windows Central

Reported by Brendan Lowry | June 11, 2026, 6:31 pm

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Xbox's chief strategist is considering ads that might help "keep our products affordable" and "fund outstanding work from our development teams."

Update 6/11/26 @ 8:25 p.m. PT / 11:25 p.m. PT: Matthew Ball has responded, clarifying "that ads should be used to offer more affordable alternatives alongside today's ad-free experiences, in the hope…

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