He helped invent the modern internet. He's horrified at what he sees in 2026. - Business Insider

Steve Krug invented the frictionless internet with his book "Don't Make Me Think." Now he's in the frictionmaxxers' corner.

I think social media is the worst thing that's happened in the last forty years," Steve Krug tells me.
A quarter century ago, Krug wrote "Don't Make Me Think," one of the founding books of internet …