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EA Is Salivating At The Prospect Of Loading Games Up With Ads - Kotaku

Reported by Ethan Gach | July 16, 2026, 2:30 pm

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The last un-monetized frontier of gaming: virtual billboards

Google runs on ads. Facebook runs on ads. Apple runs on fees collected from its App Store which runs on ads. Why not turn gaming into the next great ad-driven business? That’s the logical conclusion …

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