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MacBook Retail Sales Challenged By Apple Silicon Legacy - Forbes

Reported by Ewan Spence | June 27, 2026, 11:13 pm

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The extended lifespan of first-generation M1 MacBooks is impacting retail sales of the newer AI-focused MacBook Air and MacBook Pro laptops.

Customers explore the MacBook portfolio in the Apple shop in Nanjing Jinmao Plaza (Photo by Zhang Peng/LightRocket via Getty Images)
© 2017 Zhang Peng
Apple is facing a growing challenge as consume…

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