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OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead - WIRED

Reported by Julian Chokkattu | July 16, 2026, 9:00 am

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The original OnePlus phone disrupted the mobile market 13 years ago with its affordable price and top-end specs. Now, the company is exiting North America and Europe to focus on China.

But OnePlus exit comes at a time when smartphone shipments are showing steep declines due to the ongoing memory crisisthe lack of RAM, eaten up by data centers for the AI boom, has caused a global sh…

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